"Reforestation - "greening the nation"  
 


 

With an investment strategy that is strongly skewed towards ethical investments, LOLC in the year 2007/2008 invested into Touchwood; a business model that evolved from the need to address the global deforestation issue leading to loss of habitat for many endemic bio-resources and contributing to global warming.

Touchwood Investments Limited was originally incorporated in Sri Lanka in June 1999, later to be listed on the Colombo Stock Exchange. Subsequently Touchwood established Greenfield operation and marketing offices in Thailand, and sales offices in few other countries. Touchwood Investments has more than 20 Greenfield sites established in Sri Lanka and an aggressive expansion plan is currently underway.

Touchwood's triple bottom line business model allows it to share social, environmental & economical benefits with its stake holders, making it one of the most unique business concepts in the country. Corporate Social Responsibility is not just an added activity but is the foundation on which the business model stands.

Touchwood brings together the skills of forestry specialists from leading universities and forestry management companies in Sri Lanka and elsewhere with dynamic and innovative management to ensure that their reforestation efforts and plantations are managed in a manner in which they integrate and co-exist with natural forest cover and minimum modifications to the environment.

Touchwood maintains over 600 hectares of forestry and has plans to establish over 1,000 hectares in the upcoming year. Touchwood intends to secure further 2,000-3,000 hectares for future development and will explore overseas expansion opportunities during the year.

The value of the concept goes beyond future value of the timber to one of reversing the adverse effects of global warming and deforestation on the eco-systems of Sri Lanka bringing bio-diversity balance to an equilibrium that best suits the planet and its people.